Postée il y a 24 heures
For All. For Good, notre signature d'entreprise, traduit l'engagement de Bel pour une alimentation plus saine et responsable pour tous. Cette mission mobilise chaque jour 12 600 collaborateurs dans plus de 30 pays pour construire un modèle d'entreprise responsable et rentable.
Universelles et positives, nos marques - La Vache qui rit®, Kiri®, Mini Babybel®, Boursin®, Apéricube® et Nurishh®- se réinventent constamment pour proposer à tous les consommateurs des produits de snacking laitier, végétal et fruitier sains et responsables.
Vous souhaitez rejoindre une entreprise dotée de marques fortes, qui place le consommateur et la responsabilité au coeur de ses décisions ? Bel est fait pour vous !
Vous souhaitez contribuer à la transformation d'un groupe agroalimentaire international ? Alors venez mesurer l'impact de votre talent et de votre énergie sur la réalisation d'un projet d'entreprise ambitieux et durable !
#IWorkForAllForGood
Dans le cadre de sa politique sociale, le Groupe Bel est ouvert à toutes les compétences et s'engage à mener une politique handicap volontaire et durable.
LIEU ET DATE
- CDD de 4 mois
- Localisation : Suresnes - siège du groupe Bel
Within The Laughing Cow Strategy & Equity team, you will contribute to the definition of The Laughing Cow strategy & growth pillars, brand purpose, brand positioning, CSR & BSR strategy and you will develop the brand communication contents to drive the brand growth.
You will BE directly reporting to The Laughing Cow Brand Equity Director and will directly lead key strategic brand projects :
Brand strategy :
- Co-identifying The Laughing Cow strategy globally and by clusters, with related growth pillars
- Co-developing IMC yearly Global strategy and defining creative & Media strategic beliefs
- Developing relevant Portfolio strategies with clusters
Communication strategy :
- Developing strategic brand campaigns at the regional and global scale, on core business and on strategic innovations
- Developing global activations content
- Developing Always On strategy & Social Media content with Global studio
- Developing POSM & E-com assets
- Creating the brand visual & design system and its guidelines for adaptation and amplification locally
- Elaborating guidelines for adaptation and amplification in local markets
- Validating local contents delegated to clusters
- Ensuring Brand communication consistency across the markets
Market intelligence :
- Understanding consumer needs and competitive environment in key markets
- Understanding brand equity, brand strength and opportunities
- Measuring communication performance and adapting content
- Understanding brand P&L and business model
- Benchmarking communication content against key competitors and inspiring brands
Key Brand markets :
- France, Morocco, US, Canada, Middle East, Vietnam, Spain, India
PROFILE
With a recognized Marketing expertise (minimum 8 years of experience) and a strong business orientation, you need to have developed a significant experience in consumer understanding and brand equity development in collaboration with local Marketing teams. Your experience in media, digital and agency management will allow you to lead the development of Laughing Cow strategy & brand communication contents. Your passion for New Media will allow you to propose daring initiatives to engage & stand out.
You have recognized expertise in brand management and enjoy mixing strategic vision with strong operational projects. Your communication skills and capacity to engage teams will allow you to drive several projects simultaneously.
You understand the business and cultural challenges of an international food company, you have a strong interest in the study of consumer behavior and the development of new brand concepts. You are proactive and can take a step back to question the existing framework and processes.
At ease in an organization undergoing transformation, you have a sensitive understanding of marketing insights and a brand strategic vision to contribute to the long-term Kiri brand's development.
Fluent in English, and a working experience in Middle East, North Africa and/or North America, is a real plus.