Postée il y a 43 jours
Training program:
Apprendre les différentes stratégies de vente et les marchés aux États-Unis. Le stagiaire apprendra comment California iS est capable de développer un marché de type vente directe. USA a développé des programmes de clubs de vin pour une clientèle.
dont notre cave est composée de près de 70% de base de club de vin et de 95% de base DTC. Comprendre l’importance d’une stratégie de marché direct au client, en particulier pour les petites entreprises, ainsi que l’importance de la fidélisation.
Learning the different sales strategies and markets in the US. The trainee will learn how California iS able to develop a direct sale type of market. USA has developed wine club programs for clientele, of
which our winery is almost 70% wine club base and 95% DTC base. Understanding the importance of a direct to customer market strategy especially for small businesses as well as the importance of retention.
The internship will teach you the importance of networking with different organisms that provide similar experiences or that have a clientele that could be beneficial for the business as well as
utilizing different target programs to increase volume of the business.
Additional skills that will be provided during internship:
- Introduction to the wines and learning about the Paso Robles wine region and California's wine regions through tastings and daily exposure.
- The daily organization of a tasting through the opening, the setting up, the mutual help between
each member of the team as well as the decision making in autonomy afterwards.
- Sales strategy and techniques (closing, up-selling), understanding and responding to customer needs while being confident in front of guests.
- How to achieve and set monthly goals based on other team members and the previous months.